The Parental Insurance Management Board retains the services of dada

Following a bidding process, hobbies won the mandate of Parental Insurance Management Board (CGAP) in order to begin, first of all, a reflection on its positioning, to then create its visual signature. It is through its creative methodology in co-creation that the agency will carry out an analysis of the positioning of the brand and its attributes, as well as the redesign of the graphic identity and its application on various institutional tools.

“It is an honor for dada to have been selected by the Conseil de gestion de l’assurance parentale which, by managing the Québec Parental Insurance Plan (QPIP), works every day in favor of new Québec parents. We are all the more proud to collaborate with the Management Board on this mandate because the QPIP is an avant-garde plan that makes Quebec shine beyond our borders”, expresses Manon Goudreaultpresident and founder of dada.

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