Who has a business, wants to make a profit. Microsoft is no exception and big tech companies usually monetize their products through advertising. In this case, the data subjects will be users of Outlook in its free version, with Outlook.com, Live.com or Hotmail accounts.
In its app for iOS and Android, those in Redmond have started introducing a new banner ad that will appear in the “Other” bar. The banner is very similar to any other mail that we may have in the inbox, similar to how they are displayed in the web versions of Outlook and Gmail.
The solution to Outlook advertising goes through Microsoft 365
Microsoft confirmed to The Verge that this new banner will only appear in the “Other” bar when “priority” email separation is enabled. Until now, this banner was already visible if the user did not have this option activated and mixed all his emails under the same inbox.
Therefore, this advertisement message will be mixed with the less important emails we receive in Outlook. The change has been rolled out gradually and aims to improve the monetization of the app by trying to make the user more likely to click on the ad regardless of the mailbox configuration.
The only solution to make Outlook ads disappear is to pay for the Microsoft 365 subscription. Remember that the price of this subscription, in its most basic version, is 7 euros per month or 69 euros per year and includes the entire office suite for PC, iOS, Mac and Android, and 1TB of OneDrive cloud storage.
Users have started showing their dissatisfaction with this situation on the various social networks and also in the app ratings in the App Store and Play Store.