Let’s recap a bit for newcomers. Microsoft’s takeover of Activision Blizzard has yet to materialize. There was still time for the various players in the sector affected by the takeover to submit their arguments to stop the takeover. Sony was the only one to oppose the takeover with thick arguments and some that I’m sorry to say made them look ridiculous.
And we were able to read sentences from Sony that basically said that they weren’t able to make a shooter like Call of Duty or that there was a risk of anti-competitive practices… You can read all about it in this article.
Microsoft plays the Sony malpractice card
These allegations have been brought before the competition authority, and it is Microsoft’s turn to respond to such thick accusations from the Japanese. There is a good text to read in the official document, but the sentence that condemns Sony clearly shows that their arguments are meaningless.
First of all, because Sony benefits from a practice which could also be considered as anti-competitive, exclusivities on its systems. Microsoft also claims that this whole move is due to Sony’s fear and inability and unwillingness to respond. Here is the text to which we refer.
Sony’s concern about the potential exclusivity of Activision content is inconsistent to say the least. Indeed, it should be remembered that exclusivity strategies are at the heart of Sony’s policy to strengthen its presence in the video game sector and that, also thanks to these strategies, Sony is currently the leader in the distribution of digital games.
Their accusation once again reveals the fear of an innovative business model that offers quality content at low cost to players, a model that threatens its leadership forged by exclusivity agreements signed over the years and centered on its platforms. .
Sony tries to put a stop to Xbox Game Pass
The following text also makes it clear that this is just a tantrum from Sony, and instead of moving towards a rewarding model, they just want to slow it down.
Microsoft’s ability to continue Game Pass expansion has been hampered by Sony’s desire to curb that growth. Sony pays “lock-in fees” that prevent developers from signing other deals to add their titles to the catalog of competing services such as, in effect, Xbox Game Pass.
Will this slow down Sony’s attempts to rein in Microsoft? I doubt it, in the end this whole move is symptomatic of the inability and inaction of Jim Ryan and his team to build something that can rival the future of Xbox.