Crédit Agricole Assurances launches “Innov & Act by CAA”

At a time when retirement and its financing are a matter of concern for the French, Crédit Agricole Assurances, a major player in this market, aims to bring out and experiment with new solutions based on agility and the disruptive nature of startups.

“In a rapidly changing sector, innovation has become key for all of our customers and partners, it is an essential factor for the development of our retirement offer. “Preparing for retirement” is a complex topic. We want to work in an agile way with the winning startups of this challenge to offer our customers solutions that fully meet their expectations. We have great ambitions in the retirement market through the creation of an insurance company dedicated to retirement, the establishment of a digital platform for orientation and advice for preparing for retirement. and the deployment of a range of ‘aging well tomorrow’ services,” says Philippe Dumont, Chief Executive Officer of Crédit Agricole Assurances.


Startups can apply on one of the three themes corresponding to the different phases of preparation for retirement.

  • Challenge 1: Awareness & Onboarding

After a few years in the workforce, preparing for retirement is rarely the number one priority. And yet, this is a pivotal period for making the right choices, and giving this moment of life the right direction!

This challenge consists of setting up simulation tools, simulations or new solutions, making it possible to raise awareness among customers fairly early in their working lives, but also to respond to issues related to the lack of visibility, trust, or understanding the mechanisms for preparing for retirement.

  • Challenge 2: Build your retirement

The choice to save via different investments rather than keeping one’s savings immediately available is always a major dilemma. This is all the more the case when it is a question of constituting savings for one’s retirement, and even more so when it is profiled in an uncertain future. There are many solutions for building your retirement (real estate, life insurance, retirement contract, financial investments, etc.) … so the question arises of how to make the right choices? Also, for this challenge, the objective will be to enable Crédit Agricole Assurances customers to define a retirement preparation trajectory according to their situation and their objectives, to better understand the Retirement Savings Plan (regulations, blocking period , taxation, transmission, etc.) and how it can be integrated into an optimized global retirement strategy.

  • Challenge 3: Retirement

At the same time as retirement approaches, new questions appear: change of pace of life with new habits to adopt, new projects… which can prove to be disturbing for many.

The challenge of transitioning to retirement aims to offer policyholders clear visibility, from the last years of working life: possible departure dates, amounts that may be received, or lifestyle to adopt according to the different perspectives of envisaged future (moving, family reunification, etc.).

Useful information

  • July 26, 2022: launch of the call for applications.
  • October 9, 2022: closing of applications.
  • October 10 to 20, 2022: selection of 10 to 12 finalist startups.
  • November 24 & 25, 2022: Co-creation workshops and Demo Day: selection of the 3 winning startups.
  • January 2023: launch of experiments with the three winning startups.
  • Prize Money: 1st prize: 12,000 euros / 2nd prize: 6,000 euros / 3rd prize: 3,000 euros

Where to apply:

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