E-commerce giant Amazon has launched a lawsuit against the administrators of more than 10,000 Facebook groups. These groups publish fake reviews on the e-commerce site. To recognize bad actors and block fake reviews, Amazon will use the information found in this legal action.
Amazon wants to block fakes notice
Shoppers are shocked to discover the extent of Amazon review fraud. The platform is aware of the problem and claims to do everything possible to remove fake reviews.
In fact, 93% of shoppers check online reviews before buying. So the effect of fake reviews is growing. It is for this reason that major companies in the industry are now taking legal action to set a new precedent for prosecuting sellers of fake reviews.
Amazon Product Reviewa group identified by Amazon
Amazon has reported over 10,000 groups of fake reviews to Meta since 2020. Meta then removed more than half of the groups that violated the policy and continues to investigate other groups. The platform has identified one of the largest groups named “Amazon Product Reviews » with 43,000 members. In May, Amazon would file a lawsuit against the bogus review broker Extreme Rebate.
“Amazon has filed a lawsuit against the administrators of more than 10,000 Facebook groups who attempt to orchestrate fake reviews on Amazon in exchange for money or free products. These groups are created to recruit people willing to post inciting and misleading reviews on Amazon stores in the United States, United Kingdom, Germany, France, Italy, Spain, and Japan. according to a statement.
More than 12,000 employees will take care of this business
12,000 employees worldwide work to protect Amazon from fraud and abuse, including fake reviews. A team investigates fake comment schemes on social media sites, including Facebook, Instagram, TikTok and Twitter, and frequently reports abusive groups to these companies. However, the problem seems to persist: thousands of groups on Facebook, Discord and Telegram are still trading fake reviews with the fake review broker Extreme Rebate.
The e-commerce giant has announced that it is essential to strengthen cooperation between social media sites, companies involved and law enforcement.
In contrast, several groups are private and find other methods of fleeing upon detection. This action will help Amazon find more people running these fraudulent review networks. It will then be able to initiate clearer and more punitive legal proceedings.
“Amazon will use information uncovered in this lawsuit to identify bad actors and remove fake reviews ordered by these scammers that have not yet been detected by Amazon’s advanced technology, expert investigators, and oversight. keep on going. »
Authorities ban fake reviews
Regulators and various authorities are keeping a close eye on the issue of fake reviews. In June 2021, the UK Competition Authority launched an investigation into fake Amazon and Google reviews. Currently, it plans to intensify legislative repression. The European Commission is also looking into the matter and does not rule out taking action if necessary.
In fact, if Amazon and Meta manage to score a major legal victory and pose a threat to bad actors, it could have a huge effect on the fake reviews and fake profiles industry.
On the other hand, there will always be counterfeits and scammers will always find solutions to circumvent existing processes. For this, higher penalties can be very dissuasive. Thus, the platforms must retain legal pressure in this direction to ensure the trust of users.