Amazon Fresh without crates is not a recipe in the UK

Amazon suspending the expansion of its checkout-less Fresh supermarkets in the UK. The sales figures are disappointing and the costs are too high. Amazon is giving up dozens of planned slots.

Dozens of negotiations stopped

The rollout of Amazon Fresh, Amazon’s supermarket chain, is halted in Britain. Amazon opened the first branch in March 2021, combining a traditional supermarket with the “just walkout” cashless technology, pioneered by Amazon Go. There are no cash registers, the products customers take out are automatically recognized and paid through the Amazon app.

Originally, hundreds of similar stores were to spring up in Britain, but after 19 branches, those ambitions have already come to naught. Amazon reportedly ceased negotiations for dozens of new locations and gave up searching for other sites. This is reported by The Sunday Times newspaper. Only subsidiaries for which leases have already been signed will open.

Unable to compete

Sales in supermarkets without checkouts would be lower than expected and the costs of high-tech infrastructure too high to compete with other convenience stores. The current uncertain economic climate is certainly not helping. In addition, the management would be in reorganization and, according to Business Insider, the tension increases with Whole Foodsthe organic chain acquired by Amazon in 2017.

Nonetheless, Amazon is “planning to open more Amazon Fresh stores in the near future”, a spokeswoman told The Sunday Times. Plans will be reassessed in 12 to 18 months. However, that means Amazon is largely abandoning the UK: just a few months ago the e-commerce giant announced it was closing all of its Amazon 4 Star and bookstores, some of which are in the UK -United.

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Amazon is suspending the expansion of its checkout-less Fresh supermarkets in the UK. The sales figures are disappointing and the costs are too high. Amazon is giving up dozens of planned slots.

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