Amazon ends its donation program

The “Smile” program will be closed by February 20, Amazon announced on Wednesday January 18 in a press release relayed by CNN, explaining that “the program has not grown enough to create the impact initially hoped for. “. This program consisted of donating a small percentage of certain sales to a charity chosen by the buyers. A total of $500 million has been raised since its launch in 2013, with an average donation of less than $230 per charity, the American firm said.

“With so many eligible organizations – over a million worldwide – our ability to make an impact was often too low,” said Amazon, which also said charities enrolled in the program will receive a one-time donation. “equivalent to three months of what they earned in 2022”. They will also still be able to accumulate donations until the end of the program.


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However, the company does not intend to completely turn away from charitable initiatives. Amazon intends to “pursue and invest in other areas” where the company believes it can “make meaningful change,” including for charities that help with natural disasters and promote access to affordable housing, details CNN.


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Amazon recently announced the layoff of about 18,000 employees, including in the human resources department and corporate stores, according to a memo from CEO Andy Jassy shared with employees earlier this month. Like other tech companies, Jeff Bezos’ firm has dramatically increased its hiring over the past two years as the Covid-19 pandemic boosted online commerce. As consumers return to their pre-health crisis habits and macroeconomic conditions deteriorate, many tech companies find themselves forced to lay off staff.

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