Amazon continues its health offensive by taking over One Medical

Amazon goes deep into health. The e-commerce giant announced on July 21, 2022 that it wanted to take over One Medical for 3.9 billion dollars. This acquisition is subject to regulatory approval.

A digital and physical offer

“Making an appointment, waiting weeks or even months to be seen, missing work, going to a clinic, finding a parking space, waiting in the waiting room and then in the examination room to spend a few minutes with a doctor who is often in a hurry”, summarizes Neil Lindsay, SVP of Amazon Health Services, about the experience of the care pathway in the United States. An experience that One Medical intends to energize.

The company founded in 2007 combines a face-to-face care offer, from conveniently located offices, with digital health services to provide more affordable and accessible care. The solution also makes it easier to schedule appointments, request prescription refills, access up-to-date health records, and more. One Medical has implemented two models: the direct sale of services to patients and the sale of services to companies. It claims to have 8000 client companies of its BtoBtoC offer.

Amazon does not detail its plans for One Medical. Will the company remain independent or will it integrate Amazon’s health strategy? One thing’s for sure, this isn’t Amazon’s first foray into healthcare. The Seattle-based company seems determined to digitize this sector with a whole set of offers and products.

The development of Amazon Care

Amazon acquired telemedicine start-up Health Navigator in September 2019. Following this acquisition, the e-commerce company launched Amazon Care, a medical clinic for employees at its headquarters in February 2020 Finally, this medical teleconsultation service was opened to all companies in the United States. A service that has very little chance of arriving on the European market due to the General Data Protection Regulation (GDPR). It is likely that One Medical will expand this service by adding pharmacies to its offer.

Closer to its skills, Amazon launched Amazon Pharmacy, a service for the sale and delivery of prescription drugs in the United States following the acquisition of PillPack. The e-commerce giant is also trying connected objects with its bracelet called Halo. In the form of a rectangular sensor, the bracelet has no screen but is connected to an application. It aims to assess the physical and mental health of the person wearing it (measurements of heart rate, sleep cycles, body fat, etc.). More broadly, the companies behind these connected objects promise extensive home monitoring. In the United States, some insurance companies offer this type of connected object to their customers.

The advantages of its cloud

On digital health topics Amazon has a considerable advantage: its servers and the AWS cloud platform. On this subject, it even launched its HealthLake platform last summer in the United States. Dedicated to health organizations, it allows the processing of patient health data using machine learning systems that transform raw data into relevant medical information.

Many technology companies, starting with Gafam, are eyeing this juicy health market. The American software publisher Oracle recently broke its piggy bank by taking over the electronic medical records specialist Cerner for 28.3 billion dollars.

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