Amazon.com: NFL Audience Measurement Agreement with Nielsen

(CercleFinance.com) – Amazon announced on Tuesday the signing of a three-year agreement with Nielsen to measure audiences for NFL matches, the National American Football League, which it broadcasts on Thursday evenings on its platform. Premium Video.

In a press release, the Internet giant underlines that this agreement constitutes an unprecedented agreement since it is the first time that the hearing of a streaming service will be measured within a national panel for measuring television audiences.

From the start of this season, this tool will make it possible to measure audiences for ‘Thursday Night Football’ evenings, from the pre-match to post-match reactions, obviously including the match itself.

These audiences will be measured not only on Prime Video, but also on Twitch, even for viewing times away from home and on the move.

According to Nielsen, NFL games accounted for the top 27 live audiences of 2021 in the United States.

Nielsen will begin measuring Amazon audiences beginning with the August 25 game between the San Francisco 49ers and the Houston Texans.

In total, Amazon has planned to broadcast 15 regular season games, culminating in the clash between the Tennessee Titans and the Dallas Cowboys scheduled for December 29.

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