Amazon closes bookstores and 4-Star stores in the United States

However, the American group intends to continue to develop its food businesses.

Amazon is cleaning up its physical stores. The online sales giant has just announced that it will close all of its bookstores, but also its Amazon 4-Star outlets where the best-rated products are sold by online customers, and its pop-ups. up stores located in shopping malls. In all, 66 US stores and two in the UK will close. Affected employees will receive severance pay or be offered jobs at nearby Amazon stores, the group said.

Pure playerof online sales, Amazon wanted to get into physical commerce by opening its first physical bookstore in 2015 in Seattle, United States. It now has twenty-four. For Michael Pachter, analyst at Wedbush Securities, the American giant“was right to give up the niche market of in-store book buyers, which is as inappropriate as the opening of gas stations by the electric car manufacturer Tesla”he told Reuters.

Amazon prefers to focus on businesses that are more successful: those dedicated to food (Amazon Fresh, Whole Food Market, organic supermarkets acquired in 2017), clothing (Amazon Style). Or even Amazon Go, these supermarkets without checkouts where customer purchases are automatically invoiced thanks to an application on the mobile and the automated exit by reading a QR Code. The Seattle giant has become accustomed to testing new concepts and then arbitrating. Amazon announced a few weeks ago that it planned to open a fashion store in Los Angeles, where algorithms would recommend customers to try on certain clothes.

At the group level, physical e-commerce does not weigh heavily: only 3% of the 137 billion dollars in turnover in the last quarter of 2021.


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