Amazon also wants to look like TikTok

Even some of the world’s most relevant stores have also started redesigning their apps to look more like TikTok. The next to try the experiment will be Amazon.

TechCrunch echoes the observation of Watchful, a platform dedicated to artificial intelligence. She claims that Amazon is testing a new feature in its mobile app, which mimics TikTok’s vertical interface as much as possible to offer its products and services.

Also, they claim that this Amazon innovation is already being tested among the company’s employees. With the push of a button, users will be able to access a full screen like TikTok’s to view products.

However, its use will not be mandatory. This new function would be relegated to a specific area, so you can ignore it completely. It should be mentioned that this is not the first time that Amazon has taken inspiration from a popular social network. A while ago they included an option called Posts, and they were suspiciously similar to Instagram.

Why would Amazon follow in TikTok’s footsteps?

While that seems like an odd move from a company that has nothing to do with TikTok, it’s not that inaccurate. After all, Amazon recommendations are among the most popular topics on TikTok.

This could be Amazon’s new interface

It is therefore only natural that the company wants to bring this same formula directly to its store. This way they can offer exactly the same thing natively and without having to go through the affiliate links that are swarming in each of these TikTok videos.

Will they have the same success as these TikToks dedicated to recommending Amazon products? Although we can’t see into the future, it’s almost certain that they won’t. Not only because it will be perceived as a less authentic approach than videos coming directly from TikTok, but also because the two platforms have completely different objectives. In fact, is just another way to jump on the most popular bandwagon, and it looks like Amazon has already identified the strategy to follow.

Please note, however, that this is an internal test only. According to the report, the function is only used inside the company. Here is why, it is not certain that it will be launched on a large scale. to all other users of the platform.

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