Amazon, a giant that does not only want you well

And now, by car! On January 5, during the Consumer Electronics Show (CES), Amazon and Stellantis announced their union in Las Vegas, the city of easy marriages. It will be a partnership “win-win”, “very balanced from a financial point of view”, according to Carlos Tavares, the boss of the automaker. Amazon will thus become the first professional customer of the future electric van of the Ram brand, while its cloud division, Amazon Web Services (AWS), will equip Stellantis vehicles, not to mention the integration of its voice assistant Alexa.

This merger shows that the appetite of the American group remains intact. Nothing seems to be able to stop him. Not even the Covid, since activity had jumped 40% between 2019 and 2020 to reach 320 billion euros, when Fnac Darty’s sales reached 7.5 billion euros. This is to say the feat accomplished by the company created by Jeff Bezos less than thirty years ago. How to explain such a success? What were the driving forces? Are they durable?


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