Amazon did not last three months. Like Apple before it, the American company passes on the higher price of music catalog licenses to its customers, and increases the price of the subscription to the service of streaming Music Unlimited. The individual offer goes from $9.99 to $10.99 per month in the US and from £9.99 to £10.99 in the UK, and the student-only offer from 4.99 to 5.99 $/£ per month.
The Cupertino company had increased the monthly payment for individual (€10.99) and family (€16.99) Apple Music offers in the same proportions in October. The price of the Voice package accessible through Siri had increased in June (€4.99), like that of the offer reserved for students which includes Apple TV + (€5.99). Apple had cited the increase in the cost of licenses and royalties donated to artists.
Deezer had preceded the movement by increasing its prices by €1 to €3 at the very beginning of last year, while Qobuz maintained the reduction made in 2021, and even reinforced that of family offers. Amazon did the opposite in November, and increased the price of its family plan from €14.99 to €15.99 per month and €149 to €159 per year. For the moment, it has not announced an increase in individual offers in Europe.
Spotify is still resisting, but it won’t last. In presenting the financial results of his company in October, Daniel Ek said he would “probably” increase his prices, which have not changed for more than ten years in some countries. The launch of the “Platinum” formula integrating the reproduction lossless could be the perfect opportunity.